16by9 – EFFEKT Agency

Cyrus Watches – Klepcys Vertical Tourbillon

A product video presenting the world’s first skeletonized wrist watch with a vertical tourbillon.


Client	Cyrus Watches
Services	Full Service
Year	2020

Overview

This product video features a mysterious play of light that teases the product in an otherworldly fashion. We think of the Klepcys Vertical Tourbillon as a truly fascinating watch, with, hopefully, a truly fascinating video to match.

The Product

The extremely innovative brand Cyrus Watches had contacted us in order to help them show off their latest innovation - the world's first skeletal wrist watch with a vertical tourbillon. Needles to say, we accepted.

The Location

The shots were captured in our custom studio in Zürich, which gives us maximal control over every light source and reflection, providing a perfect environment for capturing product footage.

The Timing

Our studio set up has become further refined, allowing us to capturefootage at maximal quality, within a minimum time frame. The entire project was done between May and June 2020.

About the Brand

The watch industry has numerous master craftsmen, yet few companies are driven by innovation as much as Cyrus Watches.

This independent Swiss watch manufacturer makes sure not to hide that fact, accordingly, their mission statement is simply “the conquest of innovation”. This can clearly be seen in their latest work, the Klepcys Verical Tourbillon Skeleton.

Light type is tastefully added to the mix, in order to convey relevant information, without overpowering the footage.

The Klepcys Vertical Tourbillon wrist watch is the first wrist watch to feature a vertical tourbillon – an addition to the mechanics of a watch escapement that increases accuracy.

Due to wrist watches being relatively small, this is quite a feat. We really wanted to emphasize this beautiful, one of a kind feature within our video, so our script was built from the ground up with the tourbillon in mind.

Thank you, Cyrus Watches

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

There’s plenty more where this came from, if you’re looking for inspiration,

feel free to look at some of our other videos.

Armin Strom – Equal Force

A product video presenting the innovative new watch from Armin Storm, the Gravity Equal Force.


Client	Armin Strom
Services	Promotional Video
Year	2020

Overview

The perfect control of lighting conditions in our studio has
helped us to craft the video utilizing a beautiful play of shadow and light.

The Client

Armin Strom is an innovative independent Swiss watchmaker, that is renowned for creating beautifully crafted skeletonized watches, which have been the core of their brand since 1967.

The Location

The footage was shot in our custom studio in Zürich, which gives us maximal control over every light source and reflection, providing a perfect environment for capturing product footage.

The Timing

Because we were filming at only one location, we had the the logistical benefit, that enabled us to complete the entire project, from start to finish, in January 2020.

About the Brand

Mister Armin Storm is a legend in the watch industry, watches carrying the Armin Storm name and symbol were first launched in 1984.

Thanks to it’s intricate design, the brand soon became extremely well known for its skeletonized watches, which are the core of the company even today.

The attention given to lighting, reflections and color correction, results in a beautifully flow from dark to light.

The Gravity Equal Force is a staple of Armin Storm’s ferocious approach to innovation and pushing the boundaries, as it is the first watch to featuer a stop-work declutch mechanism combined with an automatic winding mechanism, resulting in extremely smooth power delivery.

On top of that, the brand is, once again, true to it’s name, and features a beautiful, skeletonized design.

Thank you, Armin Strom

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

There’s plenty more where this came from, if you’re looking for inspiration,

feel free to look at some of our other videos.

Beyer Chronometrie – Trouvaillen

Promotional video representing Beyer Chronometrie’s second-hand luxury watch selling service.


Client	Beyer Chronometrie
Services	Promotional Video
Year	2020

Overview

This video focuses on cinematographic shots revolving around the modern,
environmentally conscious luxury watch wearer.

The Client

Beyer Chronometrie requested help with creating an interesting teaser for their second-hand luxury watch selling service. As usual, we were more than excited to oblige.

The Location

The video is a mix of the picturesque urban environment found in Zürich, Switzerland, mixed with the breathtaking skylines of New York, USA. In other words, class, meets the modern world.

The Timing

Due to the video being filmed in two different continents, we started filming in early September, 2019 and delivered the final piece by the end of October, 2019.

About the Brand

Luxurious, quality-made products often take a long time and precious resources to craft, in return, they are practically timeless.

Throwing away perfectly looking and working products is a serious environmental waste and Beyer Chronometrie has understood that since the year 2004, when they started their Trouvaillen (which translates as treasure) initiative.

An energetic, cinematic edit that attempts to subtly shift the stigma associated with second-hand goods.

By focusing on selling second-hand watches with certificates of excellence, Beyer Chronometrie offers a service that benefits both the user and the environment at the same time.

In an effort to prove that the stigma attached with second-hand products is unfounded, we have decided to capture beautiful shots, mix them with smooth swing music and show just how timeless expertly-crafted products actually are.

Thank you, Beyer Chronometrie

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

There’s plenty more where this came from, if you’re looking for inspiration,

feel free to look at some of our other videos.

Novak M

Corporate video for the globally recognized and award winning company Novak M.


Client	Novak M
Services	Corporate Video
Year	2019

Overview

The corporate video for Novak M features beautiful shots combined with a sincere message.

The Client

We were contacted by a returning client, Novak M, to create a corporate video that reveals their beliefs and their mission to it's users and it's clientele.

The Location

The video features a variety of filming locations, including the Headquarters of Novak M in Slovenia, as well as their branch offices in Switzerland and Germany. To top this off, we were also present in various hospitals and medical institutions that use Novak M's equipment across Slovenia, Switzerland and Germany.

The Timing

The concept phase started in February of 2019, due to the logistics of filming in various countries, the production phase took place from February to July of 2019. The post production phase took place in August 2019, bringing the project to an end.

About the Brand

Novak M’s mission is to help professionals and patients worldwide by providing treatment opportunities at a higher level.

They design innovative medical equipment based on their users’ feedback and needs while also constantly looking for new solutions to support changes in various healthcare processes.

A passionate message combined with non-fabricated footage filmed at the company’s beautiful headquarters.

In this corporate video, we wanted to focus on the company’s primary mission and beliefs, helping their users and future equipment owners understand the design theory behind their creations.

We believe that an honest, transparent approach and clear communication help companies make meaningful connections and create partnerships that benefit the end user, which is especially important in fields such as healthcare, since the patients need to be as comfortable as possible in order to promote faster recovery.

Thank you, Novak M

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

There’s plenty more where this came from, if you’re looking for inspiration,

feel free to look at some of our other videos.

Chronoswiss – The Regulator Classic Collection

Product video for Chronoswiss’s Regulator Classic Collection.


Client	Chronoswiss
Services	Product Video
Year	2019

Overview

Render-like clarity showcasing the beautifully subtle features of this masterpiece collection.

The Client

We were once again approached by our returning client, Chronoswiss, to help them showcase their latest premium Regulator Classic Collection.

The Location

The video was shot in our custom-built studio, which is specifically designed for shooting smaller, premium products. The studio enables us to control every aspect of the shot, ensuring render-like quality.

The Timing

The entirety of the project took place in September 2019, making for a swift on-time delivery that helped the client showcase the Regulator Classic Collection at a perfect time for a maximum sales impact.

About the Brand

Chronoswiss’s Regulator Classic Collection continues to show off the skill of the masterful designers working at the company. The entire Collection screams Chronoswiss and can hardly be mistaken for another brand.

It’s iconic, large onion crown, combined with the elegant curves show, that a premium product is developed with careful craftsmanship, not over-the-top, screaming features.

A smoothly-flowing, dynamic edit, that expands upon the subtle, color palette of the Regulator Classic.

Due to the light color palette and elegant design of the collection, we focused on showcasing the elegant features with the help of dramatic lighting.

The contrast between the collection’s light, beautifully curved surfaces is best emphasized with the deep shadows stemming from the studio’s controlled, dark atmosphere.

ATTENTION TO DETAIL

Thank you, Chronoswiss

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

There’s plenty more where this came from, if you’re looking for inspiration,

feel free to look at some of our other videos.

Swiss Watch Gang – The Man Behind The Brand

An introductory video to the man behind Swiss Watch Gang.


Client	Swiss Watch Gang
Services	Full Service
Year	2019

Overview

Beautiful shots establishing scenes from our everyday lives,
laser-focused on the tiny marvels of engineering that decorate our wrists.

The Client

Swiss Watch Gang is the leading company focused on seeking out the craziest, most unique and beautiful luxury watches on the planet, located in the very heart of the industry, Switzerland.

The Location

The majority of the footage was shot in the beautiful city of Zürich and our studio located in Zürich. Secondary inserts were captured at Baselword 2019.

The Timing

The video footage was shot across multiple shooting days from March to June 2019. Due to the client's wishes, the post production was completed in the August of 2019.

About the Brand

Swiss Watch Gang has been providing luxury watch enthusiasts with stunning photography of the world’s finest luxurious watches since 2016.

Our repeated collaborations have drawn us closer together and we were contacted to craft the company’s first corporate video, revealing the man behind the scenes and his story.

A passionate, tense and sophisticated corporate reveal video, narrated by the face behind Swiss Watch Gang.

The video focuses on sharing Marko’s captivating story with his audience – old and new – enabling the viewer to get a glimpse of the face behind the brand.

Thanks to the establishing footage, mixed with cutouts from Marko’s every day life being combined in a beautifully flowing edit, that just reeks of passion and honesty.

Thank you, Swiss Watch Gang

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

There’s plenty more where this came from, if you’re looking for inspiration,

feel free to look at some of our other videos.

Postojna Park

Tourist video for Postojna Park, created from multiple tourist attractions.


Client	Postojna Park
Services	Promotional Video
Year	2018

Overview

Beautiful shots of breath-taking locations combined in a very emotional and sincere edit.

The Client

We were contacted by a returning client, Postojna Park, to make a video that encompasses their entire tourist offer of all of their combined locations.

The Location

The shooting locations were spread on multiple locations, including Predjama, Pivka, Postojna Cave, Postojna Expo, Vivarium and more.

The Timing

The concept phase started towards the end of April 2018, since we were chasing beautiful weather and different moods of nature, the final video was delivered in October 2018.

About the Brand

Postojna Park has expanded into multiple beautiful tourist locations, all located within 10km of each other, but each offering a unique scenery and environment.

The Park encompasses the actual Park of Postojna, Postjna Cave, Predjama Castle, Pivka Caves and the Vivarium and Expo located near the enterance to Postojna Caves.

An emotional soundtrack supports the beautiful visuals of some of Slovenia’s most breath-taking tourist attractions.

The goal was to promote Postojna Park’s efforts to preserve the beautiful natural and architectural heritage, putting it always before profits, so that many generations can enjoy it to the fullest.

This careful approach can be felt throughout all locations, were a lot of questioned visitors were simply charmed by it’s surrounding beauty and peacefulness.

Thank you, Postojna Park

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

There’s plenty more where this came from, if you’re looking for inspiration,

feel free to look at some of our other videos.

Cryptomania – Animated Short

Short story for the board game Cryptomania, by Wololo.


Client	Wololo
Services	Animated Short
Year	2018

Overview

A mysterious city being discovered by a cute protagonist.

The Client

We were contacted by Wololo to create a 3D animated short about the characters of their brand new board game, Cryptomania.

The Location

The entire short was created in our Offices in Zurich. We outsourced the sound design and tracks, which were created in Slovenia.

The Timing

The concept phase started towards the end of March 2018, with the final project being delivered on the 1st of June, 2018.

About the Brand

Having lots of friends and family who didn’t understand their interest in crypto, Wololo tried to think of the best and simplest possible way to teach them the basics of crypto trading.

They came up with the idea of mixing in a little fun by turning it into a board game that will let them experience the thrilling world of crypto first-hand!

A delightful short that combines the mystery of exploring a new world, with the concepts of Crypto.

The game simulates the spine-tingling thrill of trading and mining cryptocurrencies by combining play money with physical coins that represent cryptocurrencies.

To spice things up further, the game board is filled with hazards such hacking attacks, sudden market shutdowns, power outages, and a bunch of other dangers faced by real-world crypto traders and miners every day.

Thank you, Wololo

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

There’s plenty more where this came from, if you’re looking for inspiration,

feel free to look at some of our other videos.

EsperLuxe – Baselworld 2019

Premium coverage of the worldwide renowned event Baselworld.


Client	EsperLuxe
Services	Event Video
Year	2019

Overview

Upbeat behind-the-scenes interviews mixed with beautiful footage of luxurious lifestyle products.

The Client

EsperLuxe has been visiting Baselworld for over 30 years. This time, they wanted to give their audience a behind-the-scenes look at the event.

The Location

The video was shot in Basel, at the famous event Baselworld, a trade show of the watch and jewelry industry, organized each spring at Messe Basel.

The Timing

The entirety of the video, from the concept to the execution and delivery phase, took part in March 2019. The delivery of the final product took place in the middle of April 2019.

About the Brand

Baselworld is very well known for the high-quality craftsmanship jewelry and watches that are exhibited every year on the event’s premises. When EsperLuxe contacted us to help them cover the event, we couldn’t have wished for a better project with a better host.

EsperLuxe specializes in offering well-made, unique products combined with impeccable service to customers, who want to enrich their lifestyle with luxury items.

An upbeat, energetic montage that combines stunning footage with passionate one-on-one interviews.

The result is an energy packed, behind-the-scenes reportage of Baselworld 2019, focusing on the tales of passion from numerous independent watchmakers and jewelers, who deliver products which could simply be described with the word “perfection”.

In short, passion meets craftsmanship, and the lifestyle industry is better because of it.

Thank you, EsperLuxe

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

There’s plenty more where this came from, if you’re looking for inspiration,

feel free to look at some of our other videos.

Tech Bureau & Chronoswiss

Promotional video for the first crypto-inspired wrist watch collection in the world.


Client	Tech Bureau & Chronoswiss
Services	Promotional Video
Year	2018

Overview

Premium product shots mixed with a sincere interview taking place
at the headquarters of one of the most luxurious brands in the world.

The Client

The clients were partners Tech Bureau & Chronoswiss, who contacted us to shoot a short promotional video for the first Crypto-inspired Wrist Watches in the world.

The Location

The introduction was shot in Luzern, Switzerland, which is also the headquarters of Chronoswiss. The interview and the watch itself were shot in Chronoswiss's factory, store and offices.

The Timing

The concept phase started in June 2018, working alongside the development of the limited-edition wrist watches, with the final product being delivered on the 4th of July, 2018.

About the Brand

Chronoswiss and Tech Bureau are brands that need no introduction. We were extremely excited to be invited to shoot a promotional video introducing their new premium, crypto-inspired limited-edition wrist watch collection.

Cryptocurrencies have long been considered a potential revolution of the current financial system, and although their current appeal has slowed down compared to the “December ’17 mania”, they are still a staple of how modern technology could revolutionize and improve the future.

A warm introduction that places high-end products in an appropriate surrounding environment.

Chronoswiss’s & Tech Bureau’s crypto-inspired wrist watch collection consits of only 101 watches, inspired by the behemoths of cryptocurrencies, such as Bitcoin, Etereum, Nem, Comsa and Zaif.

An emotional video with warm, vivid colors and environments that mix natural materials with high-tech machines or devices, show the real face of modern, quality craftsmanship and the results achieved by a perfect synergy of traditional and modern practices.

Thank you, Tech Bureau and Chronoswiss

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

There’s plenty more where this came from, if you’re looking for inspiration,

feel free to look at some of our other videos.