Cyrus Watches

A product video presenting the world’s first skeletonized wrist watch with a vertical tourbillon.


Client	Cyrus Watches
Services	Full Service
Year	2020

Overview

This product video features a mysterious play of light that teases the product in an otherworldly fashion. We think of the Klepcys Vertical Tourbillon as a truly fascinating watch, with, hopefully, a truly fascinating video to match.

The Product

The extremely innovative brand Cyrus Watches had contacted us in order to help them show off their latest innovation - the world's first skeletal wrist watch with a vertical tourbillon. Needles to say, we accepted.

The Location

The shots were captured in our custom studio in Zürich, which gives us maximal control over every light source and reflection, providing a perfect environment for capturing product footage.

The Timing

Our studio set up has become further refined, allowing us to capturefootage at maximal quality, within a minimum time frame. The entire project was done between May and June 2020.

About the Brand

The watch industry has numerous master craftsmen, yet few companies are driven by innovation as much as Cyrus Watches.

This independent Swiss watch manufacturer makes sure not to hide that fact, accordingly, their mission statement is simply “the conquest of innovation”. This can clearly be seen in their latest work, the Klepcys Verical Tourbillon Skeleton.

Light type is tastefully added to the mix, in order to convey relevant information, without overpowering the footage.

The Klepcys Vertical Tourbillon wrist watch is the first wrist watch to feature a vertical tourbillon – an addition to the mechanics of a watch escapement that increases accuracy.

Due to wrist watches being relatively small, this is quite a feat. We really wanted to emphasize this beautiful, one of a kind feature within our video, so our script was built from the ground up with the tourbillon in mind.

Thank you, Cyrus Watches

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

There’s plenty more where this came from, if you’re looking for inspiration,

feel free to look at some of our other videos.

Klepcys Vertical Tourbillon