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BPCS Agency

Knock on Wood

Case study made for one of the most heartwarming campaigns yet.
BPCS Agency
BTS Video


A campaign inspired by folklore.

The Client

BPCS Agency contacted us to help them shoot a case study for their upcoming campaign, which would start a big media bang.

The Location

The footage was collected on multiple shooting locations placed throughout Slovenia. Wherever the board moved, we moved.

The Timing

The campaign itself started in November of 2018, once everything was completed and recorded, we handed in the final version on the 28th of February, 2019.

About the Brand

Slovenia is a small country, yet very accomplished in winter sports, which results in the birth of numerous fans that cheer on for their fellow Slovenian champions. As a special gesture, BPCS Agency decided to give the fans the ability to share their feelings with the sportsmen and sportswomen.

BPCS Agency crafted boards out of wood, which were redistributed across urban areas, giving the fans a chance to “knock on wood”, in the hopes of bringing the sportsmen luck, as the old folklore legend suggests.

The warm edit, mixed with a positive message of achievement, helped tell the story of this one-of-a-kind campaign.

The machines counted all of the knocks and the boards were collected a few days later, in order to be made into talismans.

The talismans were then given to the sportsmen and sportswomen of Slovenia, helping them to once again achieve success on the global scale.

Thank you, BPCS Agency

Get in touch!

If you would like to know more about us, we kindly invite you to send us an e-mail or give us a call. We’ll make sure to schedule a meeting at your desired location, as we all know, face-to-face meetings are the most pleasant.

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