Knock on Wood
About the Brand
Slovenia is a small country, yet very accomplished in winter sports, which results in the birth of numerous fans that cheer on for their fellow Slovenian champions. As a special gesture, BPCS Agency decided to give the fans the ability to share their feelings with the sportsmen and sportswomen.
BPCS Agency crafted boards out of wood, which were redistributed across urban areas, giving the fans a chance to “knock on wood”, in the hopes of bringing the sportsmen luck, as the old folklore legend suggests.
The warm edit, mixed with a positive message of achievement, helped tell the story of this one-of-a-kind campaign.
The machines counted all of the knocks and the boards were collected a few days later, in order to be made into talismans.
The talismans were then given to the sportsmen and sportswomen of Slovenia, helping them to once again achieve success on the global scale.